I see you! You’ve created something AHHMAZING!!

You’ve set your mind to launch that digital product or service, now you’re feeling a little overwhelmed with the entire process.

Well, I’m here to tell you that choosing a launch process that works for you doesn’t require doing #allthethings ALL THE TIME.

YES, I’m serious.

When it boils down to it, there are really only two types of launches that you can do:

1. A live launch; or
2. An automated launch

Watch below or continue on to read instead. 

My name is Nicole, I help coaches, consultants and course creators create their marketing and business strategy. I love helping these women tackle their business growth by taking care of the techie side of their job. I do this so that they can then work on creating transformation in other women’s lives using their own specific products and services.

You can’t really do an automated launch without having a live launch first!

Perfecting your process is key to a live launch.

It helps in the creation of your automation and building your funnels for any launch.

Live trainings are great and you can host them free or at a very low cost.

Your ultimate goal for live trainings are to share information with your audience to take them through the next level of working with you.

This is a very powerful tool because you are in control of the information you provide along with the desired end goal of your live.  

The information you’ll provide in your live will ultimately need to help your audience along their journey.

It helps them get to know you, your teaching style, and how you are going to help them get to the next level.

A few example lives are:

• Facebook/Instagram lives
• Video series (which are pre-recorded or live videos that are dripped throughout a process where you can send through emails or a membership platform)
• Hosting a live webinar training

We talked about taking people through a process in your live.

This process is called the Know, Like, and Trust Factor.

When the audience starts to know who you are and they like the content that you’re providing, they start trusting what you say.

Once they trust what you say, they will trust you to take them on a journey.

Ultimately this process helps your audience decide if you are someone they will want to work with. 

An automated launch is really a live launch that has already been tweaked and the process has been repeated.

For instance, my favorite way to do lead my clients through a launch is with a live webinar.

Webinars are a really good way to showcase your offers and it’s a great way to also turn your launch into an automated launch.

Some people have a misconception about webinars, they have told me–”if I only make a certain amount on this webinar, I’m not doing this again.”

I want you to look at it from a different perspective.

Doing a webinar helps you see what’s resonating with your audience.

You’re able to tweak it so that the next time you make a webinar you make more sales and connect with more people.

The more consistent you are doing webinars for your launch, the more people and coins you’ll bring in. 

With anything you create take notice at what’s resonating with your audience.

Doing so, you’ll be able to tweak it and curate your content so that it resonates with where and how your business grows.

As always I really hope this information was beneficial to you and your business.

If you’re building a business and would like support with launching your digital product or service, schedule a time to talk here!

My team and I love to help empowered women with their webinars, challenges, or video series.

Having people that are backing you on this process makes launching a completely different experience.