Funnels can be intimidating to hear.
In fact, the majority of people I’ve talked with about funnels respond with, “it’s complicated and I want no part in it”.
They aren’t interested in learning about how much of a positive impact a funnel can have on their business. I’m telling you right NOW, take a deep breath because what I’m going to tell you will blow your mind.
Truth is… funnels can be as complicated or as easy as you want them to be!
Crazy right!
I want to make it clear that your funnel doesn’t have to be this huge, elaborate, scary monster.
All you really need is an offer.
With this being said, I’m going to break down THREE STEPS that you can use to build your funnel process.
Watch below or continue on to read instead.
For starters my name is Nicole, I help coaches, consultants and course creators create their marketing and business strategy. I love helping these women tackle their business growth by taking care of the techie side of their job. I do this so that they can then work on creating transformation in other women’s lives using their own specific products and services.
I know how overwhelming tech can be especially if it’s not in your zone of genius. I’m here to tell you that tech is in MY zone of genius.
Let’s get started and get ready to dive deep!
First things first, let’s talk about your OFFER.
To start off, your funnel can lead to pretty much anything, BUT you should always try to have that anything be an OFFER.
You have to know exactly what you’re selling.
So if you still haven’t figured out what exactly you sell or who exactly you sell to, you might not have defined your ideal client. I have an excellent freebie to help you get started with that here.
For those of you who already know exactly what you sell, I always like to suggest starting with the end in mind.
So when creating an offer start by asking yourself and writing down these questions:
- What do you want people to do?
- What do you want people to take from your offer?
- What are the steps you want people to take?
- Invitation to a webinar
- An application to work with you
- Free book (or e-book)
- A PDF, guide, checklist or other type of download
Secondly, let’s dig deep into creating a LANDING PAGE.
A landing page is a webpage where people are going to opt-in to receive your offer.
A landing page helps you keep track of the thing you’re offering and helps you collect leads.
Your landing page will hold all of the juicy details of your one of a kind offer.
Remember in order for people to want to sign up it will have to be something incredibly beneficial in order for them to release their name and email address.
There are several different softwares you can build your landing page on and a couple I can name off the top of my head are, Clickfunnels and Leadpages.
My favorite is Clickfunnels because of the features.
A few of the features I love are the amount of analytics you receive, order forms, and it has payment collection if your offer is a paid offer.
In all reality, you don’t have to use a system like the ones I mentioned. You could just use your website.
The thing about using a landing page builder is that it helps your lead not get distracted and off track of the ultimate goal of where you need them to go.
So if you use your website you have headers at the top where there are different pages, blog links, etc. and people will tend to click on them and it deters them from actually taking the action that you wanted them to take.
Last but not least, tell your new subscribers “Thank you!”
After people opt-in you’ll need to thank them, which ultimately gives you access to them!
The thank-you page and email will let your lead know what to do next to access your free item.
If your current funnel isn’t sending a thank you email, your funnel is broken, remember we don’t want broken funnels!
There you have it!
It wasn’t as crazy complicated as what you envisioned right?
Now you have the layout of where to start on your funnel.
As always, if it’s still confusing or you’re ready to get your digital products or services out to your ideal clients and customers, yet still feeling overwhelmed, I’m here to help!
I can help you create a marketing strategy and get your business systems in place.
I’m your tech guru!
So if you’re ready to dig in and get into the back end of the business to see how we can create a strategy in the system you currently have in place, or create something new that works for your business, schedule a time to talk here.
I hope this information was beneficial while also helping you and your business prosper.
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