Lead magnets are and will continue to be a very important aspect of any business marketing.
Over time, the way that we have used lead magnets have changed, but the strategy still remains the same.
For example, when you go into your favorite clothing store and they ask for your email address to receive that awesome 20% discount on your next purchase, or when you sign up for a free membership at your local furniture store to receive the “special member’s only” price, those are lead magnets.
Seriously, who wouldn’t want that special discount?
These companies have mastered what it takes for their ideal client to continue to come back for more and continue to shop with them.
To break it down a little further, a lead magnet is usually free, valuable content that solves an immediate challenge that your ideal client is facing in exchange for their email address.
Why the email list? Well, that answer is simple. With over 6.7 billion people in the world, over half of them are using email. That means, that somewhere within those 3.9 billion people that are using email, your target audience is there.
So the question then becomes, why not email?
When you gather email addresses from people that choose to receive your lead magnet you are getting directly in front of an audience of people that resonate with your brand and how you are able to help them with your products and services.
It’s easy to say that you should have a lead magnet, but it’s knowledge to know why.
You’ve probably heard time and time again, “The money is in the list.” And if you haven’t heard this just phrase just yet, stick around long enough in this online business world and it will come around time and time again.
The thing is, the money IS in the list when you are a business that is selling a service or a product.
When you have a lead magnet that attracts your ideal client, you are creating your own database of people who need what you are offering and you are able to share with them why you are the best person to provide solve that problem.
Notice that I said that you are creating your own database.
This is your list, your people, your offers. You are the owner of that list, not Facebook or Instagram, or any other social media platform that controls the mixture of audiences that see your content.
This is your audience and you control the content that you want to share with them.
If you have been in business for a while or if you are just getting started, it’s never too late to get this system in place for your service-based or product-based business. Having a lead magnet will attract your ideal audience so that you can build your email list.
First, you have to think about your offers and what you can create that solves an immediate challenge for your ideal audience.
Here’s a list of 10 ideas of lead magnets you can use for your coaching business:
- Checklist
- Template
- Swipe File
- Case Studies
- Toolkit
- Workbook
- Printables
- Spreadsheets
- Tutorials
- Ebooks
These 10 ideas only scratch the surface of what you can create as your lead magnet. Be creative! You know your audience best, so think about what could best serve them. What can they easily implement and achieve a great result? What content can you provide that your ideal audience will internalize as valuable?
Those are questions that you want to think about when you are creating your lead magnet.
Once you have created your lead magnet, you’ll also need an easy way for people to opt-in to capture their email address and receive that offer.
My recommendation and go-to system is Convertkit. This is a simple, easy to use email marketing platform that does everything from creating high-converting opt-in form and landing pages, organizing your subscribers, and delivering emails with automations that you can create once and let the system do its thang!
You can start with a free Convertkit account to create your landing page and opt-in form so that you can begin your list building using this link here.
Remember to create with your ideal audience in mind. Think about the action and the end goal that you want each person to have after they have gone through your lead magnet.
When you do this your efforts and your marketing become in alignment with each other and it makes it easier for your subscribers to want to further their relationship with you by taking the next step in your business.
Please share your ideas below in the comments as well as your lead magnets. I’d love to see what you create!
0 Comments
**Please note, that there may be affiliate links included in this blog, which means that if you click on one of the product links, I may receive a commission. This helps to support my business and allows me to continue to make free content for you. I only recommend products that I use for my business and my client’s businesses. Thanks so much for your support! 💛
0 Comments