A digital launch without a plan is a disaster to disappointment. Here’s what you can do instead to get the results you desire from your digital launch.
Having a launch plan for your offers, digital courses, and services is important.
If you aren’t getting the results you desire when you put your offers into the world, you’ll want to check out this video or read below on what you can do to improve the quality of your launch.
Watch below or continue on to read instead.
There’s a huge disconnect when you have a course and no audience, because you’ve essentially spent a ton of time building something that you aren’t even sure if there is audience for it.
If this sounds like you, don’t worry. You aren’t the only one that has been led to believe the whole “create it and they will come” methodology.
I see this so often…
You can’t create something first without a plan and hope they will come second – the two have to work together simultaneously.
The way that I am able to help my clients create this is through a launch process.
You have to first start with the end in mind.
What is the result that you would like to provide?
What problem are solving?
What do you desire to create?
Here are 3 ways you can work backward from your end result to where you are right now in getting your offers launched:
1. Share consistent Content 📚
Sharing content around your course topic every week leading to your launch is a way for people to get to know you and understand how you are able to support them.
It’s a chance for others to get to know you, find out if they like what they see and hear, and when you show up consistently, they begin to trust that you are the go-to person for what they need.
In marketing, this is called the know, like, and trust factor that you may have heard a ton about.
You can share engaging content in multiple ways, then repurpose it for other platform types.
For example, with the video above, I originally recorded that on a Facebook Livestream. I then repurpose it by adding it to my YouTube channel, then used the link to repurpose it for my website.
This one piece of content now lives on 3 separate platforms, which in turn, gives me more visibility.
A quick content repurposing tip: use snippets of your videos and blogs for social media memes that direct back to your website. The more the merrier! You’ll thank me later 😉
2. Lead people through a sales funnel 📈
Your sales funnel is going to be the process that you lead people through from all of the content that you’re putting out there.
You want to make sure that those who are tuning in and want more of you’re knowledge and expertise are subscribing to your email list so that when the time comes to sell your course or offer a new service, you have people that are already interested in what you have.
Your email list is your property – your real estate. When you build on your email list, you’re not just throwing spaghetti at a wall and being hopeful that it sticks.
Once you begin building your email list, it will make selling much easier since you’re sharing your offers with an audience that’s already interested in what you’ve been providing to them.
3. Have a launch plan.
Know exactly what you’re doing and when you’re doing it every step of the way throughout your launch.
There are so many different pieces that go into a launch that you want to make sure that you’re consistent with your content, your tech is streamlined and the delivery of your offer is on point.
Your plan is essentially going to drive your success.
Create your launch plan, so that you know and have all your pieces in place before you launch your offer.
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