She opens up about the obstacles she’s faced—like the mental health stigma, funding barriers, and how she’s been driven to create accessible mental health programs for children in schools. Liz also gets real about overcoming imposter syndrome, learning the ropes of running a business, and finding the courage to dive into the unknown.

Liz is all about harmony over perfection, reminding us that we need to fill our own cup before we can truly support others. This conversation is packed with heart, insight, and practical takeaways. I can’t wait for you to dive in!

Learn more:

Website: https://www.guidedvisionllc.com/

Linkedin: https://www.linkedin.com/in/liz-stirn-05815a8a/

Get access to Liz’s Free Mini Mastermind: HERE

Listen here:

Podcast: Play in new window | Download (Duration: 26:27 — 60.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More

In this episode, I chat with Latresa Lomax, a tech entrepreneur and cybersecurity expert, about her journey from military service to running her own business.

Latresa opens up about the ups and downs of being a woman in tech and shares her experiences in the cybersecurity world, including the hurdles she faced while carving out her own path.

She also shares her exciting plans for creating AI-powered security platforms to help small businesses and everyday people stay safe from cyber threats. Latresa’s story is all about resilience and innovation in a fast-changing industry. This episode is definitely worth tuning in for!

Learn more about Latresa:

https://agemotechnology.com

Latresa’s Vents Magazine Article

USA Today’s News Article about Latresa

Download Latresa’s Freebie: Cybersecurity Assessment Workbook:

Cybersecurity Assessment Workbook

Watch here:

Listen here:

Podcast: Play in new window | Download (Duration: 53:12 — 121.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More

When the COVID-19 pandemic hit, Michelle Charpentier saw an opportunity to transform her passion project into a full-time business. With over 15 years in corporate retail, she launched Charp Consulting to support female-owned businesses and moms with marketing and business strategies.

She had always been behind the scenes helping others shine and decided to use her skills to uplift and empower fellow entrepreneurs struggling to stay connected with their customers in a rapidly shifting, digital world.

Michelle’s journey began in college, where she studied Arts, Entertainment, and Media Management with dreams of working in music. However, as the industry shifted to independent production, she found herself gravitating toward event production and fashion show management.

She built her career working with events like New York Fashion Week and various brands, allowing her to hone her skills in marketing, networking, and behind-the-scenes production. It was during the pandemic that she recognized how many small businesses were struggling without a digital presence, and she knew she could help.

From unofficially supporting friends and local businesses to establishing Charp Consulting, Michelle’s story is one of turning challenges into opportunities.

Today, she focuses on helping businesses pivot to the digital landscape with marketing strategies tailored to their needs, proving that even in challenging times, passion and experience can make a significant impact.

Learn more about Michelle:

https://www.charpconsulting.com/start-here

https://www.linkedin.com/in/michelleccharpentier/

Watch here:

Listen here:

Podcast: Play in new window | Download (Duration: 37:38 — 86.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More

On today’s podcast, I had fun chatting with Aidan, the brains behind SOA Marketing Agency, about all things branding, marketing, and getting your name out there through PR. Aidan started with an internship at MIT and became fed up with outdated marketing strategies. So, like any boss, he launched his own agency! Now, he’s all about helping businesses build a strong online presence, and trust me, he’s got gems to drop.

One major takeaway? Your Instagram is basically your digital business card, so make sure it’s on point!

We also talked about how AI is shaking up the content game. Aidan’s using tools like ChatGPT to save time and create content faster, but he’s clear that you still need that human touch to make it shine. His advice? Once you land any media features, don’t be shy—share it on your socials, add it to your website, and send it to your email list to keep the momentum going!

Boost Your Brand with These 5 Actionable PR and Marketing Tips from Aidan Sowa

1. Optimize Your Instagram Profile

Optimizing your Instagram profile helps you create a clear, cohesive brand presence that attracts the right audience. A well-structured bio, high-quality profile image, and strategic use of highlights make a strong first impression, while a consistent theme and call-to-actions guide visitors toward engaging with your content, following your account, or taking desired actions like visiting your website or booking a service.

2. Use Free PR Platforms

Using free PR platforms offers businesses and entrepreneurs an opportunity to gain visibility and credibility without the cost of traditional PR services. These platforms allow you to connect with journalists, contribute expert insights, and get featured in media outlets, boosting your authority and brand recognition. It’s a cost-effective way to reach a broader audience, drive traffic to your website, and build trust with potential clients or customers through third-party validation.

3. Invest in Paid PR

Investing in paid PR gives you targeted access to top-tier media, ensuring your brand’s message reaches the right audience quickly and effectively. It offers professional guidance, faster results, and higher-quality placements, boosting your brand’s visibility, authority, and credibility.

4. Leverage AI for Content Creation

Leveraging AI for content creation streamlines the process by generating high-quality, engaging content quickly and efficiently. It helps with idea generation, editing, and optimization, allowing for personalized and scalable content that aligns with audience preferences. AI tools can also analyze data to improve SEO and engagement, freeing up time for creators to focus on strategy and creativity.

5. Maximize Your Media Coverage

Maximizing media coverage for your business increases brand awareness, builds credibility, and positions you as an industry leader. It attracts new customers, drives website traffic, and can lead to partnerships or business opportunities. Consistent exposure also strengthens your brand’s reputation, making it easier to stand out from competitors and remain top of mind with your audience.

Learn more:

Website: www.sowaagency.co

Instagram: www.instagram.com/theaidansowa

Listen here:

Podcast: Play in new window | Download (Duration: 24:24 — 55.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More

In this episode, we sat down with a first-generation Latina lawyer turned women’s life and high-performance coach, whose journey exemplifies the courage to follow your true calling.

After a successful career in corporate law and HR leadership, she felt a deep pull to serve women in a more meaningful way. Despite loving her work, she couldn’t ignore the growing realization that she wasn’t in full alignment with her purpose.

This calling grew louder, pushing her to transition into full-time entrepreneurship, where she now empowers women of color and first-generation professionals to find clarity, confidence, and courage in their own journeys.

Her transition wasn’t immediate but came in small leaps, from law to coaching and eventually leaving her corporate role. As she reflected on the limits of her corporate work, she envisioned how her team would continue without her, giving her the peace to move forward.

Now, as a coach and speaker, she helps women define success on their own terms while staying true to their personal and professional growth. Listen to her podcast, The Humble Rising, for more on her inspiring journey and insights into leadership and empowerment.

Visit Arivee here: 

https://www.ariveevargas.com/

https://humblerising.libsyn.com/

https://www.instagram.com/ariveevargas/

Watch here:

Listen here:

Podcast: Play in new window | Download (Duration: 46:59 — 107.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More

In this insightful podcast episode, we interviewed Natalie Karras, the founder of You Are Seen, an organization dedicated to supporting mothers of newly diagnosed autistic children. 

Natalie’s journey into parent coaching began when her son was diagnosed with autism at just two years old. This resilience has been a cornerstone of Natalie’s journey. 

She’s trained her resilience muscle through years of challenges, and now she uses that strength to uplift others. 

Through her lived experience and her powerful why, Natalie is helping moms navigate the challenges of autism with strength, love, and resilience.

Her goal is to help parents overcome the overwhelm, providing them with the tools and support they need to embrace their children’s diagnoses and build a future that honors their children’s individuality. 

Natalie’s message is clear: You can’t control the future, but you can control how you respond in the present.

Learn more:

https://youareseen.com.au/

https://www.instagram.com/you_are_seen_/

https://www.facebook.com/youareseencommunity

Watch here:

Listen here:

Podcast: Play in new window | Download (Duration: 36:29 — 33.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Android | Pandora | iHeartRadio | Blubrry | JioSaavn | Podchaser | Gaana | TuneIn | Deezer | RSS | More